Our Story

Hues & Tones Cosmetics is a black, female-owned South African cosmetics brand founded by two professional makeup artists in Johannesburg. Every product in our range — ultra-lasting liquid matte lipsticks, magnetic mink lashes, translucent setting powders, eyeshadows, concealers, and professional makeup brushes — is formulated specifically for melanin-rich skin. Our lipsticks deliver 8+ hours of smudge-proof wear. Our setting powders have zero flashback and no white cast. Our magnetic mink lashes need no glue and are reusable up to 30 times. Based in Randburg, Johannesburg, we ship nationwide across South Africa with free delivery on orders over R1,000. Founded by artists who worked on real South African faces, H&T exists because melanin-rich skin deserves makeup that shows up, stays put, and celebrates the wearer.

As working MUAs in Johannesburg, we spent years mixing, blending, and struggling to find products with enough pigment for melanin-rich skin — lipsticks that wouldn't show up, powders that left a white cast, eyeshadows that faded to nothing. We knew we could do better.

H&T is black-owned, female-owned, and proudly South African. Every product in our line — from our ultra-lasting matte lipsticks to our magnetic mink lashes — is made with one goal: makeup that shows up, stays put, and makes you feel like the best version of yourself.

We formulate for real life. Our lipsticks are smudge-proof because you have a full day ahead of you. Our setting powders have zero flashback because you deserve to look flawless in every photo. Our lashes are magnetic because nobody has time for glue.

Based in Randburg, Johannesburg. We ship nationwide across South Africa. When you shop with Hues & Tones, you're supporting a local brand built by women who understand exactly what you need — because we need it too.

Why Shop With Us

• Products formulated for melanin-rich skin tones — no white cast, full colour payoff
• Ultra-lasting, smudge-proof formulas built for SA weather
• Black-owned and female-owned South African brand
• Founded by professional makeup artists
• Free shipping on orders over R1,000
• Customer support Mon-Sat, 10am-5pm — call +27 81 412 9091